![]() ![]() Instead, it was subtly tucked away under a small text link, while the ‘Standard with Ads’ plan took centre stage as the default low-cost option for new subscribers. While the £6.99/month ‘Basic’ tier remained available, it was no longer prominently displayed. Prior to the removal of the ‘Basic’ tier, there were already signals that Netflix was subtly steering its audience towards the ad-supported ‘Standard with Ads’ option.Īs we first reported earlier this year, Netflix already made some changes to its ‘Choose A Plan’ page for new customers, back in January. How Netflix Quietly Pushed ‘Standard With Ads’ Over ‘Basic’ Plan The major distinction between these two plans was the presence (or absence) of adverts.įor those who valued an ad-free viewing experience, the ‘Basic’ tier was the obvious choice, albeit at a slightly higher cost.Ĭonversely, for viewers who prioritised price and higher quality over the occasional disturbance of ads, the ‘Standard with Ads’ tier offered better value. However, with no multiple-device streaming and the limitation to HD quality (720p), it was less flexible and lower quality compared to the ‘Standard with Ads’ tier. On the other hand, the ‘Basic’ tier, priced at £6.99/month until this week, permitted subscribers to stream content in HD (720p) on a single device without interruptions from adverts. Netflix’s UK Plans – Before This Week’s Change Nevertheless, according to Netflix, the ‘Standard with Ads’ tier has around 95% content parity globally with the ad-free tier. This plan also came with some limitations – it does not allow users to download content for offline viewing, and due to licensing restrictions, some content is not available. The ‘Standard with Ads’ tier, priced at £4.99/month, allowed users to stream content in Full HD (1080p) on two devices simultaneously, but with periodic advertisements. These two options offered vastly different viewing experiences at differing price points. ![]() Netflix’s ‘Standard With Ads’ VS ‘Basic Tier’īefore the new shakeup, the two entry-level plans for Netflix users were the ‘Basic’ tier and the ‘Standard with Ads’ tier. Now, with the cancellation of the original Basic tier, it’s evident that the ‘Standard with Ads’ tier has become a central piece in Netflix’s global strategy. Netflix’s Plans – Previous Versionĭespite the enhancements, the ‘Standard with Ads’ tier held on to its lower price point, establishing itself as a competitive alternative for budget-conscious streamers who were willing to trade a few minutes of their time for ads. This major uplift essentially matched the offerings of the higher-priced ‘Standard’ tier, prompting Netflix to rebrand the plan from ‘Basic with Ads’ to ‘Standard with Ads’. In April 2023, Netflix announced a significant upgrade to this tier, enhancing the video quality from 720p to 1080p, and allowing for two simultaneous streams. However, the ‘Basic with Ads’ tag didn’t stick around for long. Initially launched in late 2022 as ‘Basic with Ads’, Netflix’s Ad-supported tier provided subscribers with access to the majority of Netflix’s expansive content library, but with a slight twist.įor a reduced price of £4.99/month ($6.99 in the US), subscribers had to bear with several minutes of ads per hour. Update: We’ve uncovered a workaround for signing up for the Netflix Basic tier.With the ‘Basic’ tier off the table for new subscribers, those who wish to watch Netflix without adverts will now have to pay at least £10.99/month ($15.49 in the US).Īudiences in the UK, US, and likely other regions soon, are now facing a new viewing norm – enduring occasional ad breaks during their Netflix marathons if they desire an affordable streaming experience (dive into the full pricing details ahead). This game-changing move, first spotlighted by us this morning, shows Netflix’s clear plan to change its subscription model globally, and put more emphasis on its ad-supported plan. Breaking: In a major shakeup of its pricing model, Netflix, the global streaming giant, has abandoned its low-cost ‘Basic’ tier in the UK and the US, echoing its earlier strategy in Canada. ![]()
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